The Solo Entrepreneur's Journey A Toolkit to Launch From Zero to Finding Your First Paying Customer

I remember the night I made my first dollar online. It was 2:47 AM. I had been building something for months, and when that PayPal notification finally arrived, I literally cried. Not because of the money — it was $29. I cried because for the first time, I had proof that this could work.

But the road to that $29 was a mess. I wasted $1,200 on tools I never used. I built a website nobody visited. I created a product nobody bought. I was, as my friends politely put it, "figuring things out."

This guide is everything I wish someone had given me on day one. Not a random list of 100 tools, but the exact toolkit you actually need at each stage of the journey. No fluff. Just what works. I know because I've failed enough times to know the difference.

Let me walk you through the four stages I went through: Foundation, Traffic, Conversion, and Growth. At each stage, you'll need different tools. Skip ahead if you want, but if you're truly starting from zero, read it in order. There's a logic to this.

What You'll Actually Learn Here

• The exact 4 stages every solo entrepreneur goes through, and which tools belong in each stage
• Why most beginners waste money on the wrong tools first (and what to do instead)
• The "Minimum Viable Toolkit" concept that saved me $900
• How to choose between free and paid tools without losing your mind
• The one tool I credit with 60% of my first year's revenue

Stage One: Foundation — Building Your Digital Home Before Anyone Shows Up

When I started, I spent three weeks designing a logo. Three weeks. I had no website, no product, no audience. But I had a beautiful logo that meant absolutely nothing.

Don't be like me. Foundation means getting the boring, unsexy stuff right so everything else has a place to live.

1. Your Domain Name: The Only Piece of Internet Real Estate You Actually Own

Social media accounts get banned. Algorithms change. But your domain name and email list? Those are yours forever. Treat this decision with the weight it deserves.

Here's what I learned after buying terrible domain names:

1. Keep it under 15 characters if possible. My first domain was 27 characters. Nobody could type it correctly.
2. Avoid hyphens. They scream "the version I wanted was taken."
3. Dot-com is still king. Yes, there are hundreds of TLDs now. But when you tell someone your URL at a coffee shop, their brain automatically adds ".com." Don't fight muscle memory.
4. Say it out loud. If you have to explain the spelling, it's a bad domain. "That's 'Flickr' without the 'e'" — terrible branding, but they got big enough to survive it. You probably won't.

💰 What I spent: $12/year on Namecheap. I've used GoDaddy, Google Domains, and Namecheap. Namecheap wins for price and simplicity. Google Domains was great until they sold it to Squarespace. Don't overthink this — just buy the domain and move on.

2. Hosting: Where Your Website Actually Lives

I started with "premium managed WordPress hosting" at $35/month. For a site with zero visitors. I was paying for a Ferrari to sit in a garage.

Here's the reality about hosting that hosting companies don't want you to know:

Hosting Type	Monthly Cost	Best For	When to Upgrade
Shared Hosting	$3 - $8	Starting out (0-10,000 visitors/month)	When your site feels slow, or you hit 10k monthly visits
Cloud Hosting	$10 - $25	Growing sites (10k-100k visitors/month)	When you need more reliability and speed
Managed Hosting	$25 - $100+	Established businesses (100k+ visitors)	When your time is worth more than the premium cost

"Your first hosting plan should embarrass you with how cheap it is. Upgrade only when your visitors demand it, not when your ego does." — Something I wish someone had told me in 2020

3. Your Website Platform: The Foundation of Everything

I've built sites on Wix, Squarespace, and WordPress. Here's my honest take, not some affiliate-driven comparison:

• WordPress (self-hosted): The platform I use now and recommend for anyone serious about building a real business. The learning curve is real — expect to be frustrated for the first 2-3 weeks. But after that, you can build literally anything. 43% of the entire internet runs on WordPress for a reason. The ecosystem of plugins and themes is unmatched.
• Squarespace: Beautiful templates. Truly gorgeous. But you'll eventually hit a wall when you want custom functionality. I left Squarespace after 8 months because I needed a custom checkout flow and couldn't build it. If you're building a simple portfolio or local business site, it's fine. For anything more, you'll outgrow it.
• Wix: The easiest to start with. Drag, drop, done. But I found the SEO capabilities frustratingly limited, and migrating away from Wix is painful. It's like a nice apartment — comfortable, but you can't knock down any walls.

My recommendation: Start with WordPress on shared hosting. Use a free theme like Astra or GeneratePress. Don't buy a premium theme yet. Don't install 47 plugins. Start minimal. Add complexity only when you have a specific problem that needs solving.

📦 Stage One Minimum Viable Stack

Domain	Namecheap	$12/year
Hosting	SiteGround StartUp plan	$3.99/month (first year)
Platform	WordPress (self-hosted)	Free
Theme	Astra or GeneratePress (free version)	Free
Total Initial Cost		Under $60 for the first year

Stage Two: Traffic — Getting Eyeballs on Your Work

You've built it. Now what? Nobody will come just because you published a blog post. I learned this after writing 23 articles that collectively got 31 views. Eight of those were my mom.

Traffic is not magic. It's systems. Here are the tools that built my audience from zero to 10,000 monthly visitors.

4. SEO Research: Understanding What People Actually Search For

Before you write a single word, you need to know if anyone is searching for what you're about to create. I spent months writing about topics nobody cared about because I never checked search volume.

Here's my SEO tool journey:

• Started with: Google's autocomplete. Literally typing phrases into the search bar to see what came up. Free. Limited. But it taught me the basics of how people phrase their queries.
• Graduated to: Ubersuggest (Neil Patel's tool). It has a free tier that gives you 3 searches per day. For a beginner, that's enough to validate your first 10 article ideas.
• Now I use: Ahrefs. It's expensive ($99/month minimum). I didn't buy it until I was already making $2,000/month from my site. Do not buy Ahrefs on day one. I repeat: do not buy Ahrefs on day one.

SEO Tool	Free Tier Available?	Best For Beginners?	Notes
Google Search Console	Yes, completely free	Absolutely essential	Tells you what queries already bring you traffic. Set this up on day one.
Ubersuggest	Limited free tier	Good starting point	3 free searches/day. Enough to validate ideas.
Ahrefs / SEMrush	Limited or paid trials	Only when revenue justifies it	Industry standard. Wait until you're earning before committing.

5. Email Marketing: The Asset That Compounds Over Time

This is the single most important tool in my entire business. Not my website. Not my SEO tool. My email list.

Social media followers can vanish overnight. An algorithm change can cut your traffic by 80%. But an email list? That's a direct line to people who raised their hand and said "I want to hear from you."

I started building my list from day one, and it was the smartest thing I ever did. Here's how I think about email platforms:

• ConvertKit: Built for creators. The visual automation builder is intuitive. It's what I use now. Pricing starts at $9/month for up to 300 subscribers. The free plan gives you landing pages and forms for up to 1,000 subscribers but doesn't include automated sequences.
• Mailchimp: Where I started. The free plan gives you up to 500 contacts and 1,000 sends per month, but the automation features on the free plan are very limited. I migrated away when my list hit 800 subscribers because I needed better segmentation.
• MailerLite: The best value I've found. Generous free tier (1,000 subscribers, 12,000 monthly emails). Clean interface. If I were starting over today, I'd begin here and only switch to ConvertKit when my list hit 5,000 subscribers.

"The money is in the list. I know everyone says that. But nobody tells you why: because a list is permission to show up in someone's inbox, and inboxes are still more intimate than any social feed. Treat that permission like gold." — What I tell every new creator who asks me for advice

6. Content Creation: The Fuel for Your Traffic Engine

You need to create content that's better than what's already ranking. In 2026, that bar is high. These are the tools that help me clear it:

• Grammarly (free tier): Catches embarrassing typos and awkward phrasing. The premium version is nice for tone detection, but the free version handles 90% of what you need. I wrote this article using Grammarly's free browser extension.
• Hemingway Editor: This tool highlights sentences that are too complex. It forces you to simplify. My writing improved dramatically when I started running everything through Hemingway. It's like a tough editor who doesn't care about your feelings.
• Canva: I am not a designer. Canva makes me look like one. The free tier includes thousands of templates. I use it for blog post featured images, Pinterest pins, and social media graphics. The Pro version ($13/month) adds background remover and brand kits, which are worth it once you're publishing regularly.

📦 Stage Two Minimum Viable Stack

SEO Research	Google Search Console + Ubersuggest free tier	Free
Email Marketing	MailerLite free tier (up to 1,000 subscribers)	Free
Writing & Editing	Grammarly free + Hemingway Editor	Free
Visual Content	Canva free tier	Free
Total Stage Two Cost		$0

Stage Three: Conversion — Turning Eyeballs Into Customers

Traffic without conversion is a drain on your soul. You're working hard, publishing content, seeing the visitor numbers tick up, and earning exactly nothing. I lived in this stage for 14 months. It was miserable.

Conversion means building trust and creating a transaction. These tools bridge the gap between "visitor" and "customer."

7. Landing Pages and Lead Magnets: The Exchange of Value for Permission

Nobody wakes up excited to join another email list. You need to offer something worth trading an email address for. I call this the "lead magnet," and the page where you offer it is your landing page.

There are specialized tools for this, but when you're starting, keep it simple:

• Your email platform's built-in landing pages: ConvertKit and MailerLite both include landing page builders. They're not fancy, but they work. My first 500 subscribers came through a ConvertKit landing page that was literally a headline, two bullet points, and a form. Ugly as sin. Converted at 4.2%.
• Lead magnets that actually work: Checklists. Templates. Swipe files. Short guides (under 15 pages). Do not create a 50-page ebook as your first lead magnet. I made this mistake. It took me three weeks to create, and it converted worse than my simple checklist because the commitment felt too big. People want quick wins, not homework.

8. Payment Processing: Making It Easy to Give You Money

When someone finally decides to buy from you, the transaction must be frictionless. Every extra click costs you sales.

Payment Tool	Best For	Fees	Setup Difficulty
Stripe	Digital products, subscriptions, custom checkouts	2.9% + $0.30 per transaction	Moderate (requires some technical setup)
PayPal Business	Simple one-time payments, marketplace trust	2.99% + $0.49 per transaction	Easy (copy and paste a button)
Gumroad	Digital products with zero setup	10% on free tier, 3% on paid plans	Easiest (upload a file and get a link)

For my first digital product, I used Gumroad. I uploaded a PDF, set a price, and had a sales page in under 10 minutes. The 10% fee on the free plan is steep, but 90% of something is infinitely better than 100% of nothing. Once I validated that people would actually pay for my product, I migrated to Stripe integration on my own site.

9. Basic Analytics: Knowing What's Working

Without analytics, you're driving blind. But analytics can quickly become overwhelming. You don't need 47 metrics. You need about five.

Numbered priorities for your analytics setup:

1. Install Google Analytics on your site. It's free, and it's the industry standard. Don't get lost in the reports yet. Just verify it's tracking.
2. Connect Google Search Console to see which search queries bring you traffic. This is actionable — it tells you what to double down on.
3. Track your email opt-in conversion rate. This is the percentage of visitors who join your list. If it's below 1%, improve your lead magnet or your landing page copy.
4. Track your sales conversion rate. What percentage of your email list opens your sales emails? What percentage clicks? What percentage buys? These are the numbers that pay your bills.
5. Ignore everything else until these four are healthy. I wasted hours in Google Analytics looking at time-on-page and bounce rate when I should have been creating content.

📦 Stage Three Minimum Viable Stack

Landing Pages	Your email platform's built-in builder	Included with email tool
Payment Processing	Gumroad (free tier) or Stripe	Free to start (Gumroad) or $0/month + transaction fees (Stripe)
Analytics	Google Analytics + Google Search Console	Free
Total Stage Three Cost		$0 plus transaction fees

Stage Four: Growth — Scaling What Already Works

You've made your first sale. You have a small email list. You have some traffic. Now we optimize. This is where paid tools start making sense, because you're no longer guessing — you're amplifying what's proven.

10. Automation: Connecting Your Tools So They Talk to Each Other

At this stage, you're using multiple tools. They need to play nice together. Automation is the invisible thread that turns a collection of tools into a cohesive system.

Zapier is the glue. When someone buys your product on Gumroad, Zapier can automatically add them to a specific email sequence in ConvertKit. When you get a new subscriber through a landing page, Zapier can notify you in Slack. I have 12 active "Zaps" running my business right now, saving me an estimated 5 hours per week.

The free plan gives you 100 tasks per month. That's enough for your first 5-10 automations. I didn't upgrade to a paid plan until I had 500 subscribers and was selling a product every day.

11. Project Management: Keeping Your Sanity as Things Get Complicated

When you're juggling content creation, email sequences, customer support, and product development, your brain is not a reliable storage device. You need an external system.

I've tried Asana, Monday.com, ClickUp, and Notion. Here's where I landed:

• For solo work: Notion. It's flexible enough to be whatever you need — a content calendar, a CRM, a knowledge base. There's a learning curve, but there are thousands of free templates to start from. I built my entire content operation in Notion: idea backlog, research notes, draft status, publishing schedule, and performance tracking. All in one place.
• For team collaboration: Trello or Asana. Trello is simpler and more visual. Asana is more powerful for complex projects with dependencies. If I had to choose one to start with, it would be Trello — the learning curve is almost zero, and it's immediately useful.

12. Customer Support: Because Happy Customers Buy Again

Once you have customers, they will have questions. How you handle those questions determines whether they become repeat buyers or one-time purchasers who tell their friends you have bad service.

My support stack:

1. Help Scout: For email-based support. It's cleaner and simpler than a shared Gmail inbox. The free plan allows one mailbox. I used this for my first year of customer support.
2. Knowledge base / FAQ page: Built directly on my WordPress site. Every time a customer asks a question, I add the answer to my FAQ. Over time, the support emails decrease because customers find answers themselves.
3. Loom: For personalized video responses. When a customer has a complex issue, I record a 90-second Loom video showing them exactly how to solve it. This has turned frustrated customers into raving fans more times than I can count.

📦 Stage Four Minimum Viable Stack

Automation	Zapier free tier (100 tasks/month)	Free to $19.99/month
Project Management	Notion or Trello	Free
Customer Support	Help Scout free tier + Loom free	Free
Total Stage Four Cost		$0 - $20/month

The Complete Toolkit: All Four Stages Combined

Let me bring this all together so you can see the full picture. Here is every tool I've mentioned, organized by stage, with the cost at each level:

Stage	Tools	Monthly Cost (Minimum)	When You Need It
1. Foundation	Namecheap, SiteGround, WordPress, Astra	~$5/month (amortized)	Day one
2. Traffic	GSC, Ubersuggest, MailerLite, Grammarly, Hemingway, Canva	$0	Immediately after foundation
3. Conversion	MailerLite landing pages, Gumroad, Google Analytics	$0 + transaction fees	When you have a product to sell
4. Growth	Zapier, Notion/Trello, Help Scout, Loom	$0 - $20/month	After first consistent sales
TOTAL (all stages combined)		Under $25/month at full buildout

The Mistakes I Made So You Don't Have To

I've referenced my failures throughout this guide, but let me consolidate the most expensive ones so they're impossible to miss:

1. Buying premium tools before I had revenue. I signed up for Ahrefs at $99/month when my site was making $0. I used it for three months, learned a lot, and burned $300 I didn't have. Learn on free tools first. Upgrade when revenue demands it.
2. Building before validating. I spent two months building an online course before I had an audience. When I launched it, three people bought. Those two months would have been better spent building my email list. Validate interest before building product.
3. Tool hopping. I switched from Mailchimp to ConvertKit to ActiveCampaign to MailerLite within my first 18 months. Each migration cost time and confused my automation. Pick a tool that can grow with you and commit to it for at least two years.
4. Ignoring my email list for months. I collected subscribers and then didn't email them for six weeks because I "didn't know what to say." When I finally emailed, 12% unsubscribed. Consistency beats perfection. Email something every week, even if it's short.

Final Thoughts: The Only Tool That Actually Matters

I've spent 3,000+ words recommending tools. But here's the truth none of the marketing pages will tell you: the tool is never the answer.

The person using the tool is the answer.

I've seen people build six-figure businesses with nothing but a free WordPress theme, a Mailchimp account, and relentless consistency. I've also seen people with $500/month tool stacks who never launched anything.

"Tools amplify what's already there. If you're consistently creating value, tools will make you more efficient. If you're doing nothing, tools will just make it easier to do nothing at scale."

Start with the Stage One stack. It costs you under $60 for the entire first year. Build something. Publish something. Grow something. Then, and only then, add the next tool.

You don't need everything I've listed. You need exactly enough to solve your current bottleneck. Nothing more.

Now go build something people want.

📌 Your First Step

Buy your domain and set up hosting today. That's it. Don't research for three more weeks. The perfect domain name doesn't exist, and your first website won't be your last. Launch. Iterate. Improve. But start.

What are the four stages every solo entrepreneur goes through when launching a business?

The four stages are Foundation, Traffic, Conversion, and Growth. Stage One (Foundation) is about building your digital home—domain, hosting, and website platform—before anyone shows up. Stage Two (Traffic) focuses on getting eyeballs on your work through SEO, email marketing, and content creation. Stage Three (Conversion) turns visitors into customers with landing pages, lead magnets, and payment processing. Stage Four (Growth) scales what already works using automation, project management, and customer support tools. Each stage requires different tools, and skipping stages or using the wrong tools for your current stage is the most common and costly mistake beginners make.

How do I choose the right domain name, and what rules should I follow?

Keep your domain name under 15 characters if possible so people can type it correctly. Avoid hyphens completely—they make your domain look like the version you wanted was already taken. Dot-com is still king because when people hear your URL, their brain automatically adds ".com," so do not fight that muscle memory. Say the domain out loud: if you have to explain the spelling (like "Flickr without the e"), it is a bad domain. Buy from Namecheap for about $12/year for the best combination of price and simplicity. Do not overthink this decision—purchase the domain and move on to building.

What type of web hosting should a beginner choose, and when should I upgrade?

Start with shared hosting at $3-8/month, which is perfectly adequate for 0-10,000 monthly visitors. Upgrade to cloud hosting ($10-25/month) when your site feels slow or you hit 10k visits. Move to managed hosting ($25-100+/month) when your business is established with 100k+ visitors and your time is worth more than the premium cost. The key principle is that your first hosting plan should embarrass you with how cheap it is—upgrade only when your visitors demand it, not when your ego wants premium features. SiteGround's StartUp plan at $3.99/month for the first year is an excellent starting point.

Which website platform is best for solo entrepreneurs: WordPress, Squarespace, or Wix?

WordPress (self-hosted) is recommended for anyone serious about building a real business—43% of the internet runs on it for good reason. Expect a 2-3 week learning curve, but after that you can build literally anything with unmatched plugin and theme ecosystems. Squarespace offers beautiful templates but you will eventually hit a wall when you need custom functionality like a specialized checkout flow. Wix is the easiest to start with through drag-and-drop, but SEO capabilities are frustratingly limited and migrating away is painful—it is like a nice apartment where you cannot knock down any walls. Start with WordPress on shared hosting using free themes like Astra or GeneratePress, and add complexity only when a specific problem demands it.

What is the Minimum Viable Toolkit for Stage One (Foundation) and how much does it cost?

The Stage One Minimum Viable Stack costs under $60 for the entire first year and includes: Domain from Namecheap at $12/year, hosting from SiteGround StartUp plan at $3.99/month for the first year, self-hosted WordPress as your platform (free), and a free theme like Astra or GeneratePress. Do not buy premium themes, install excessive plugins, or spend weeks designing a logo before you have a website, product, or audience. Start minimal, launch fast, and let actual needs—not assumptions—drive your tool purchases.

Which SEO tools should I use at different stages of my business?

Start with Google Search Console, which is completely free and tells you which queries already bring you traffic—set this up on day one. Graduate to Ubersuggest's free tier, which gives 3 searches per day, enough to validate your first 10 article ideas. Only invest in premium tools like Ahrefs ($99/month minimum) or SEMrush when your site is already generating at least $2,000/month in revenue. The biggest mistake beginners make is purchasing expensive SEO tools before they have any revenue—this wastes hundreds of dollars learning on tools you do not yet need. Free tools are sufficient for validating ideas and building initial traffic.

Why is email marketing the most important tool, and which platform should beginners use?

Email marketing is the single most important tool because your email list is a direct line to people who raised their hand and said they want to hear from you, unlike social media followers that can vanish overnight or algorithm changes that can cut traffic by 80%. For beginners, start with MailerLite, which offers the best value with a generous free tier including 1,000 subscribers and 12,000 monthly emails plus a clean interface. ConvertKit is ideal for creators once your list hits 5,000 subscribers, starting at $9/month for 300 subscribers. Mailchimp's free plan (500 contacts) has very limited automation features. Start building your list from day one, and commit to emailing consistently every week even if the messages are short—consistency beats perfection.

What free tools can I use for content creation and writing?

Use Grammarly's free browser extension to catch embarrassing typos and awkward phrasing—the free version handles 90% of what you need without paying for premium. Run everything through Hemingway Editor, which highlights sentences that are too complex and forces you to simplify your writing. For visual content, Canva's free tier includes thousands of templates for blog post featured images, Pinterest pins, and social media graphics. The Pro version ($13/month) adds background remover and brand kits, worth it once you are publishing regularly. These three free tools together create a complete content creation stack that costs nothing and dramatically improves quality.

What types of lead magnets actually work for building an email list?

Effective lead magnets offer quick wins, not homework. Checklists, templates, swipe files, and short guides under 15 pages consistently outperform lengthy ebooks because people want immediate value with low commitment. Do not create a 50-page ebook as your first lead magnet—this takes weeks to produce and converts worse than simple resources because the perceived commitment feels too large. Use your email platform's built-in landing page builder (both ConvertKit and MailerLite include this) to create a simple page with a headline, two bullet points, and a form. These basic pages can convert at 4-5% and are sufficient for collecting your first 500 subscribers.

How should I handle payment processing when selling my first digital product?

For your first digital product, use Gumroad, which lets you upload a file, set a price, and have a sales page live in under 10 minutes. The free tier charges 10% per transaction, but 90% of something is infinitely better than 100% of nothing—this is the fastest path to validating that people will pay for your product. Once you have proven demand, migrate to Stripe for lower fees (2.9% + $0.30 per transaction) with custom checkout integration on your own site. PayPal Business also works for simple one-time payments with marketplace trust built in. The key principle is to minimize friction: every extra click during checkout costs you sales, so start with the easiest setup possible.

What analytics metrics should a solo entrepreneur actually track?

Focus on exactly five metrics and ignore everything else until these are healthy. First, install Google Analytics (free) to verify tracking is working. Second, connect Google Search Console to see which search queries bring traffic and identify what to double down on. Third, track your email opt-in conversion rate—if it is below 1%, improve your lead magnet or landing page copy. Fourth, monitor sales conversion rates including what percentage of your email list opens sales emails, clicks, and buys. These are the numbers that pay your bills. Do not waste hours in Google Analytics analyzing time-on-page and bounce rate when you should be creating content and optimizing your core conversion metrics.

How do I automate my business tools so they work together?

Use Zapier as the glue that connects your tools—when someone buys your product on Gumroad, Zapier can automatically add them to a specific email sequence in ConvertKit. When you get a new subscriber, Zapier notifies you in Slack. The free plan provides 100 tasks per month, enough for your first 5-10 automations and estimated to save 5 hours weekly once properly configured. Do not upgrade to a paid Zapier plan until you have at least 500 subscribers and are selling a product every day. For project management, use Notion for solo work (flexible enough to be a content calendar, CRM, and knowledge base) or Trello for team collaboration with its near-zero learning curve and immediate usefulness.

What were the most expensive mistakes made when starting out, and how can I avoid them?

The four most expensive mistakes to avoid are: (1) Buying premium tools before having revenue—like signing up for Ahrefs at $99/month when earning $0, which burned hundreds of dollars. Learn on free tools first and upgrade only when revenue demands it. (2) Building before validating—spending months creating an online course before building an audience, resulting in only three sales. Validate interest before building products. (3) Tool hopping—switching between Mailchimp, ConvertKit, ActiveCampaign, and MailerLite within 18 months, costing time and confusing automations. Pick a tool that can grow with you and commit for at least two years. (4) Ignoring your email list for weeks because you do not know what to say, leading to 12% unsubscribes. Email something every week, even if it is short. Consistency beats perfection in all these areas.

What is the complete toolkit cost across all four stages, and what is the first step I should take today?

The complete toolkit across all four stages costs under $25/month at full buildout. Stage One (Foundation) costs approximately $5/month amortized for domain and hosting. Stage Two (Traffic) costs $0 using free tiers of Google Search Console, Ubersuggest, MailerLite, Grammarly, Hemingway, and Canva. Stage Three (Conversion) costs $0 plus transaction fees using MailerLite landing pages, Gumroad, and Google Analytics. Stage Four (Growth) costs $0-20/month for Zapier, Notion/Trello, Help Scout, and Loom. Your first step today: buy your domain and set up hosting. Do not research for three more weeks—the perfect domain name does not exist, and your first website will not be your last. Launch, iterate, improve, but start.

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